2023 Ford Bronco Sport vs 2023 Jeep Cherokee

While the Bronco Sport isn’t the wild off-roader that the bigger Bronco is, it still brings off-roading and adventure to the table in big ways. The pricing matches it against two Jeeps in one blow.

The 2023 Jeep Compass has a similar introductory MSRP and hits many of the same value points along the trim ladder. The 2023 Jeep Cherokee now comes in two trim levels, slotting near the top of the Bronco Sport trim ladder, establishing a direct competition between the best equipped off-road models.

1. Sporty Attitude

   Comparing exteriors, the Jeep SUVs immediately fall behind with their more conventional looks. The Bronco Sport has rushed onto the scene with such incredible personality that it has surprised even the most hardened cynic.

   Kelley Blue Book praises its unmistakable design and unique aesthetic. Motor Trend applauds the fun retro exterior and the creative interior with its varying colors and textures. You’ll find similar praise from Forbes, Edmunds, and Car and Driver.

   The Safari-style roof and unique styling establishes a fun attitude. An available color-contrast roof in black or white adds to the curb appeal. Off-roading capabilities ensure that the vehicle can live up to its look.

2. Cargo Capability

   Ford has equipped the Bronco Sport liftgate with a number of fun and useful features. It has a flip-up window for fast entry. A bottle opener is tucked into the hatch. Plus, the liftgate provides two adjustable floodlights. Many models have a cargo management system with a divider, shelf and table.

   More importantly, perhaps, the numbers show that the best cargo hold in this trio is in the Ford. Bronco Sports have 5 to 7 more cubic feet than their Jeep rivals. This is important when you are loading up for vacation. With the rear seats folded, the difference in area grows to as much as 10 cubic feet.

   

   Adding to the appeal of the Bronco Sport, only Ford is offering special rubberized seatbacks or easy-clean fabric. The SUV offers exclusive zipper pockets and the Molle strap system.

3. Prices and Trim Levels

   2023 Compass trim levels include Sport, Latitude, Latitude Lux, Altitude, Limited and Trailhawk. The Ford SUVs come in base, Big Bend, Heritage, Outer Banks, Badlands, and Heritage Limited editions.

   Compass MSRP starts at $29,995 while 2023 Bronco Sport prices start at $29.215. The Badlands price starts at $37,340, keeping it close to the 2023 Compass Trailhawk price listed at $36,240. Furthermore, a shopper could purchase a lower trim with the Sasquatch package and stay competitive at a lower price.

   The 2023 Cherokee Altitude Lux price is listed at $37,695. However, to make it as off-road capable as the Bronco Sport Badlands, a shopper is looking at a Cherokee Trailhawk price of $41,295 minimum.

   With all of this in mind, it appears the Bronco Sport has a price advantage over both Jeeps.

4. Off-roading Capability

   Four wheel drive is standard on all three of these SUVs. However, for top off-roading capability, the Bronco Sport takes and maintains the lead. It does this by offering good ground clearance and effective 4x4 capability. Then it adds to the inexpensive Sasquatch package to allow shoppers to get higher ground clearance and an off-road tuned suspension.

   All Ford models have GOAT terrain management with a sand setting, perfect for our desert climate. Trims add more settings such as Mud & Ruts and rock crawl. Underbody shields guard the transfer case, fuel tank, and engine. There are shin guards and a heavy-duty front bash plate.

   The Badlands, which costs about $4,000 LESS than the Cherokee Trailhawk, is even better equipped. It upgrades the 4x4 system to include locks for the transfer case and the differential. Its exclusive dual clutch transfer case ensures a response as good as the Trailhawk’s 2-speed transfer case.

5. Technology

   As for connectivity and driver aids, the Bronco Sport matches or surpasses the Jeeps. Edmunds has written that its “tech game is on point.” US News calls it a user-friendly technology. The Sync system has easy-to-use controls and a smart voice interface.

   Special touches include a washer for the rearview camera, a good idea when things are messy. Plus, only the Ford SUV has an available front camera system with a washer. This system makes it easier to play on the trail while watching for dangers. These items are not on the Jeep Compass or Cherokee menu.

Conclusion

When it comes down to it, the 2023 Bronco Sport should be first on anyone’s list. Matching the size of the Jeep Cherokee and Compass cabins, it offers the best cargo space. Plus it guarantees the fun and adventure of a trail-rider while providing high tech toys, good road manners and true curb appeal.

Check it out at Earnhardt Ford dealer. A test drive can tell you more.